History
Long before settlers arrived in Atascosa County, Native American tribes like the Lipan Apaches and Comanches roamed the area, living off the land and shaping its early identity. By the mid-18th century, families from northern Mexico began establishing ranches, bringing their traditions and way of life to the region. The county itself was officially formed in 1856, carved out of Bexar County and named after the Atascosa River. The county was hardly affected by the Civil War due to its secluded location and small enslaved population. Agriculture, specifically cattle ranching and cotton, dominated the county’s economy in the early 20th century, but the Great Depression, droughts, and boll weevil infestations significantly impacted the county’s rural economy. It was not until World War II that the economy recovered, particularly livestock and strawberries, which became central to the economy, alongside oil and gas production. Today, Atascosa County remains a rural county that centers around its agricultural roots and strong oil and gas industry.
Recreation
Atascosa County is brimming with activities and events that reflect its rich heritage and vibrant community spirit. The Poteet Strawberry Festival, a cherished tradition that celebrates the county’s agricultural roots with live music, carnival rides, delicious food, and, of course, strawberries. Another standout event is the Cowboy Homecoming and Rodeo in Pleasanton, honoring the town’s historical claim as the birthplace of the American cowboy. This event features rodeo competitions, a parade, and plenty of family-friendly entertainment. Beyond festivals, visitors can explore the Longhorn Museum, which explores the region’s history, or enjoy outdoor activities at local parks. Whether you’re savoring fresh strawberries or embracing the cowboy spirit, Atascosa County offers an authentic taste of Texas charm.
Industry
Atascosa County's economy is deeply tied to its land and resources. The oil and gas industry stands tall, fueling the region’s growth and providing jobs that have helped shape the community over the years. Agriculture runs just as deep, with generations of farmers and ranchers raising cattle and cultivating crops like strawberries, which are celebrated each year during the beloved Strawberry Festival. Adding to this mix are the small businesses and local shops that form the backbone of daily life, creating a sense of community and supporting residents' needs. Together, these industries not only sustain Atascosa County but also reflect its hardworking spirit and connection to tradition and progress.
